I recently checked out the newly opened free baby-friendly exhibition at Jungnang Art Center in Seoul, South Korea.
Jungnang Art Center in Seoul, South Koreahas just launched a brand-new exhibition, and I had such a fun visit.
<Sparkle, Blink, Melt Away>It’s an interactive media exhibition designed at just the right level for little kids, and I had an amazing time there with my 16-month-old.
Basic Info
Location: Immersive Media Exhibition Hall at Jungnang Art Center
B2 of Inno City, Building C, inside the Sangbong Homeplus complex
Exhibition dates: Sept. 2, 2026 – July 3, 2027
Hours: 10 a.m. to 6 p.m. (closed Sundays and Mondays)
Admission: Free
Parking: Free for 3 hours
Recommended age: from toddlers to early elementary school kids
Parking Tip
For Jungnang Art Center parking, use the Homeplus underground parking garage. It’s easiest if you park on B3 or B4 near the spaces in the 80s.
The Homeplus parking garage is long and stretched out, so if you park near pillars in the 10s, you’ll end up with a pretty long walk.
So even if you can’t get a spot right by the 80s, try to park farther in near pillars in the 60s, 70s, or 80s if possible.
The shopping complex is split into Buildings A, B, and C, so not every elevator connects where you need to go.
Jungnang Art Center is on B2 of Inno City, Building C, and if you take the elevator behind pillar 87 like in the photo, it goes straight there.
On B2, there’s a kiosk in front of the Jungnang Art Center information desk where you can register your car yourself for up to 3 hours of free parking. For a free exhibition, getting 3 hours of parking included feels like such a great deal.
How to Get to Jungnang Art Center
Even if you can’t find the elevator I mentioned above, don’t worry. Everything connects through the second floor.
On the second floor, follow the signs toward Building C and you’ll find a hall with three elevators. From there, head down to B2.
Then you’ll find the entrance right away.
There are two exhibition halls, and Sparkle, Blink, Melt Away—the one that’s especially great for visiting with a baby—is currently being held in the Immersive Media Exhibition Hall.
There’s stroller parking right outside the exhibition hall, so we left ours there before going in. But if you’re visiting with a baby who isn’t walking yet, I heard you can also bring the stroller inside.
There was also a small space in front of the hall where you could hang out for a bit.
Sparkle, Blink, Melt Away Media Exhibition
The Sparkle, Blink, Melt Away media exhibition is built around the theme “We All Blink with Our Own Light.” It’s not the kind of show where you just stand and look—this is a fully interactive experience where you move your body and step right into the artwork. If you’re looking for a free baby exhibition Seoul families can actually enjoy together, this one really stands out.
Since it’s a free exhibition, there’s no need to book tickets or go through a check-in process. You can just walk right in.
It’s also a barrier-free exhibition, with Braille, audio commentary, sign language videos, and wheelchair access support, so it’s a Seoul exhibition that’s easy for everyone to enjoy comfortably.
The first thing you see when you walk in is a giant cat sculpture. Instead of two arms, it has seven, and the title is a playful twist that basically means “Welcome with 78 arms wide open.”
It’s quirky and adorable, and it makes a great photo spot for kids.
AI Interactive Exhibition
The most fun section for us was definitely the dancing cat.
You stand on your favorite one of the six cats on the floor, and that cat uses AI to recognize your movements and copy them on the screen.
My daughter is only 16 months old, so I’m not totally sure whether she understood that the cat was following her, but she was clearly fascinated and kept staring at the screen.
The body-tracking was impressively fast with basically no lag, so it felt smooth and fun instead of frustrating.
It’s a section that adults can genuinely enjoy too.
We also snapped a few photos in the colorful, charming photo zone.
Next, we moved over to a section called <As You Walk>.
You take one of the prepared ice cream illustration sheets and color it in at the coloring zone,
then press the button once here,
and your drawing appears on the wall of the media hall, moving around all over the space.
The media hall is actually pretty spacious.
As the background changes, you get to see illustrated Seoul landmarks and beautiful scenery all around you.
The projected image quality on the wall is surprisingly sharp, so if you write your child’s name on the drawing while coloring, their name shows up on the wall too—which I think most kids would absolutely love.
My daughter is usually very cautious and easily startled, but the media here wasn’t overstimulating, and the artwork had such a soft, cute feel that she wandered around confidently the whole time. That alone made this free baby exhibition Seoul spot feel especially worth visiting.
We spent about 30 minutes here in total. There was no reservation, no ticketing, and no complicated entry process—you just walk in, enjoy it at your own pace, and leave whenever you want. It’s such an easy Seoul exhibition to add to your day, especially if you’re searching for a free baby exhibition Seoul parents can do without a lot of planning.
I went in without huge expectations because it was free, but we ended up having such a fun time that I’d absolutely recommend it as one of the best places to visit with a baby in Seoul.
Visit Tips
We went on a weekday morning, and we were literally the only people there, so it felt like we had the whole place to ourselves.
This is true almost anywhere, but visiting on a weekday makes for a much more relaxed experience.
Especially for sections like the cat dance, only up to six people can use it at once, so if there’s a line, you might feel rushed and not get to enjoy it as long as you want.
One important thing to remember: Jungnang Art Center is closed entirely on Sundays and Mondays, so make sure to check the day before you go.
The exhibition runs all the way until early July next year, so save this spot and make time to visit when you can.