If you’re looking for the best place to go in Seoul with a baby, the Baby Shark exhibition at DDP, Becoming Shark, is seriously so much fun.
This exhibition just opened today, June 18, Baby Shark Secret Invitation: Becoming Shark and we already went. We had such a great time with our 14-month-old, so I highly recommend it if you’re searching for things to do with a baby in Seoul, South Korea.
Here’s what I’m covering in this post:
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Basic exhibition info
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Ticket prices and how to book
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DDP parking information
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Whether strollers are allowed, plus the nursing room and diaper-changing station
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My honest review of the exhibition
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Baby Shark merchandise types and prices
Baby Shark exhibition basic information
Location: Exhibition Hall 2, 2nd floor, DDP Museum
Dates: June 18, 2026 (Thu) to December 19, 2026 (Sat)
Closed: The third Tuesday of every month
Hours: 10:00 a.m. to 8:00 p.m. (last entry at 7:00 p.m.)
The world’s first Baby Shark AI interactive exhibition
Recommended age: from toddlers to kindergarteners
Ticket prices and how to book
Ticket price: 23,000 KRW (about $17) for ages 24 months to 64
Tickets are the same price for both kids and adults at 23,000 KRW. Babies under 24 months and adults 65+ can enter free with valid proof.
You can book easily through Naver Booking, and the nice part is that you don’t need to choose a fixed date or time. You can just visit anytime during the exhibition period.
For reference, Interpark NOL (Yanolja) is currently selling package tickets. If you’re visiting as a group of three or four, the family package is a little cheaper, so I’d recommend using NOL Tickets.
Direct booking link (not an affiliate link)
DDP underground parking lot and nearby outside parking
DDP has its own underground parking garage, with a total of 355 spaces across B1 to B3, including accessible parking and EV spots.
On weekdays, parking is usually pretty manageable. But considering the size of DDP, there actually aren’t that many spaces, so if you’re visiting on the weekend, definitely check nearby parking lots in advance.
For DDP parking rates, please refer to the image below.
If your total including tickets goes over 25,000 KRW, you’re good!
DDP’s website lists nearby parking lots, but if the map feels hard to read, the Modu Parking app makes it much easier.
As you can see, some lots are surprisingly affordable, with 5-hour or 6-hour weekday passes for under 10,000 KRW.
You can also get a discount coupon when you sign up for Modu Parking for the first time, so keep that in mind.
How to find Exhibition Hall 2 at DDP
If you parked in DDP’s own garage, take the elevator up and you’ll come out in the Design Lab building.
Head outside to the first floor, then walk across to the Museum building.
Go up to the second floor of the Museum building and you’ll find Exhibition Hall 2. It’s honestly less confusing than it sounds, so even first-timers probably won’t have much trouble.
There’s also a Kkikkny special exhibition happening in Exhibition Hall 1 on B2.
When you take the elevator to the second floor, the ticket booth is on the right. Even if you booked online, you still need to stop here and exchange your reservation for a physical ticket.
There’s a photo-taking station during the entry registration process, so if you’re bringing a minor, you’ll need to fill out a consent form for the use of their portrait rights at the ticket booth first.
Then head in through the door across from it!
Once you get your ticket, make sure to grab one of the info leaflets too.
Best place to go in Seoul with a baby
At the entrance, there’s a photo zone with Baby Shark’s Olly dressed in a cute marine look, so snap a picture before you go in.
Next to the photo zone, hand in your ticket and receive a wristband called a Star Band, along with a Baby Shark passport.
Then go over to the boarding registration area beside it and complete your check-in. Just tap your Star Band wristband and take a passport-style photo. That’s it. Both adults and kids need to register.
You have to complete this boarding registration to “transform” into a shark and enter. Humans aren’t allowed in here, after all—only sharks can enter.
One important note: strollers and wagons are not allowed inside the exhibition. There’s a separate stroller storage area at the entrance, so you’ll need to leave them there. I’ll share the nursing room info at the end.
Once the doors open, you board a submarine. The submarine takes you to Shark Kingdom!
We arrived in Shark Kingdom in no time. From here, you’re free to walk around and explore at your own pace.
It helps to take a quick look at the exhibition map at the start so you can get a feel for the layout.
After passing through the submarine, you begin in the prologue zone, then enjoy all the activity booths in Pointy Teeth Village, and after that move on to the deep-sea zone.
One important thing: once you enter the deep-sea zone, you can’t go back to Pointy Teeth Village, so make sure you’ve fully enjoyed that area first.
The first thing you should do after entering is find and attach your passport photo. Based on the photo taken at the registration area, the AI creates a Baby Shark-style character that looks a bit like you.
From this point on, you’re no longer human—you become Shark Cheolsu or Shark Younghee.
There are so many spots throughout the exhibition where you can tap your Star Band wristband to activate experiences. Sometimes your own shark character appears on screen, and sometimes the Shark Family characters even call you by name, like “Shark Cheolsu!”
It also recognizes your movements, so the shark on the screen copies what you do.
There are also stamp stations throughout the exhibit. There are five in total, so don’t forget to stamp your passport as you go.
You can even have a conversation with the Shark Family and William. When you tap your wristband, Olly calls your name and starts talking to you. Since it’s AI-powered, it actually responds to what you say, and kids absolutely love that part.
That said, my 14-month-old got scared when Olly started moving and immediately ran over asking to be picked up.
She did like the non-moving displays like these, though. Haha.
You can step inside a tilted shipwreck and play games,
and even walk into Baby Shark’s house.
Pretty much every corner is a photo spot, so even casual snapshots come out cute.
The activities really aren’t boring at all—most of them are genuinely fun. My daughter was still a little too young to do many of them on her own, though. I’d say kids around ages 3 to 5 would have the most fun here.
We also checked out Shark TV Station,
and this was about all my 14-month-old could manage by herself.
At Daddy Shark Hospital, we tried the mind scan, energy check, and reaction test. After finishing, you get to see your “Happy Shark” heart chart like this. 🙂
We also stopped by the cooking studio and tried some pretend cooking.
I told her to sit in front of Grandpa Shark, but she got scared and ran off immediately. She was the only one crawling around the exhibition hall—her walking is still slow, so when she’s in a hurry, she drops to the floor and crawls.
After enjoying that area enough, we moved into the deep-sea zone. It’s a little darker than it looks in photos, and I did see some kids at the entrance refusing to go in because they were scared.
This is the area where you defeat the villain shark. The visuals are so colorful and dramatic that my daughter stood there wide-eyed, looking all around for quite a while.
In the Blue Hole and Starlit Coral Forest sections, we played tag-style games and danced a lot.
Don’t skip the Baby Shark Dance Club if you visit this Baby Shark exhibition. It’s a dance zone where you follow the moves Baby Shark teaches you.
My little one was too young to copy the moves, but the music and flashing lights were so exciting that she still danced her heart out in her own way.
Once you’re done playing, it’s time to exit. You’ll need to tap your wristband again on the way out. This is where they print a QR code for your Memory Clip video.
Scan that QR code and you can download the video.
It’s about 35 seconds long, and honestly, it’s nothing too special—basically it just calls out your “Happy Shark” name and that’s it.
For reference, our total visit took about 1 hour and 20 minutes. We skipped a few activities that were too advanced, though, so that was with a younger toddler. For kids around 3 to 5, I’d budget closer to 2 hours because there’s a lot more they can enjoy at this Baby Shark exhibition.
Baby Shark merchandise types and prices
Like every exhibition ever, the gift shop temptation is waiting for you right by the exit.
Honestly, I’m not sure how any kid is supposed to walk past this.
There were more kinds of merch than I expected, and the prices weren’t wildly different from online prices either, so it actually felt worth picking up a few souvenirs.
I couldn’t photograph every single item, but the price tags are all visible in the photos, so just zoom in if you want the full details.
The headbands are adorable, right? But the headband version had two plush dolls attached and was a bit pricey, so I went with a bracelet that had just one plush instead.
If you follow the exhibition account, you can also get a free sticker. I was tempted by the tarpaulin bag for purchases over 50,000 KRW, but I held back.
Nursing room and diaper-changing station
There isn’t a nursing room on the second floor where the exhibition is located. Take the elevator to the fourth floor, and you’ll find the nursing room and family restroom immediately on the right.
There’s a baby seat and a private breastfeeding room, plus a diaper-changing station, sink, microwave, and water dispenser, so it’s very usable if you need a break.
Final thoughts
Last month, we took our baby to the Anpanman Children’s Museum in Fukuoka, Japan, and personally, I thought today’s Baby Shark exhibition was even more fun.
More than the difference between Japanese and Korean, I just loved that there were so many hands-on things for little kids to actually do.
Our baby had so much fun that she completely passed out the second we got in the car.
We’ll probably go back once more around December before the exhibition ends!